6 tips to market AI services

Avoid these mistakes when marketing AI services

AI is all the rage for good reason. It’s new, easy to use, and promotes efficiency. But marketing AI can also be challenging. While most company leaders are following AI, not everyone knows enough about it to know how they will use it. Our agency has over 30 years of experience with Microsoft across all practices where we focus on the best methods to market future-forward technology, like AI services. Check out our dos and don’ts.

1. Avoid overhyping and exaggerating claims: Being transparent about AI capabilities is key to garnering trust and ensuring that expectations are met with an existing loyal customer base.
2. Don’t underestimate where your customers are in the AI adoption process: AI is still new and uncertain. It’s common for potential customers who want to adopt your AI solution to need fundamental information that helps overcome objections in their organization. So, be prepared to build confidence in security, data privacy, and data quality to overcome these concerns.
3. Don’t focus solely on technology: Your audience is looking for adoption projects to build their skills and create a compelling business case for roll out. They also simply need to try before they buy into it. That’s why it’s best to market easy to understand examples that explain the practical benefits AI offers to these novice users, such as increased efficiency, cost savings, or improved decision-making.
4. One-size-fits-all marketing doesn't work for AI solutions: Tailor messaging to specific industries and use cases to show relevance and value.
5. Before marketing, create the best user experience: Neglecting the user experience can lead to frustration and dissatisfaction. Make sure your AI solution is user-friendly and offers a seamless experience.
6. Don’t underestimate implementation challenges: Be transparent about the implementation process and potential challenges. Underestimating the effort required can lead to dissatisfaction among customers.

Catalysis offers services to customize your marketing approach so you can avoid these common pitfalls.